With competition brewing on all fronts, social networks are going all out to improve their products and provide new business oriented services. Notable among three recent trends on social media is Facebook’s user verified profiles that allow sponsored posts to generate revenue.
Facebook has launched one more beneficial product for business. It will allow all verified user profiles to generate revenue from sponsored posts. Although verified profiles belong mostly to large business and corporate, individual users can also request Facebook to verify their personal profiles.
Facebook Masks Rolls Out To Limited Countries
Among the most exciting trends on social media is Facebook Masks. The social network has now realized the potential for filters and lenses like Snapchat. The social network has just rolled out its version of animated lenses and adding it to its live streaming service. The new Facebook feature is called masks and will soon be made available within Facebook apps and the mentions apps for users who are verified.
Masks will also enable you to add overlays to live videos where there will be different masks for different styles. Masks are being rolled out to iOS users in UK USA and New Zealand. Android too will be getting the feature soon. After the initial rollout, Masks will also be available in 10 additional countries.
Further trends on social media saw Pinterest improving its targeting options earlier this month. Now it would be easier for users to get across ideas to the right audience at the correct time. Pinterest also announced that users can create an audience using data related to activity from users on your site. Such activity would include browsing, purchases or signing for newsletters and services.
As per the Pinterest for business blog retargeting on Pinterest now enables ad managers to create audiences based on interest people show in a specific pin. This is what the blog says ‘create an audience and retarget five specific actions: clicks, comments, saves, likes and close-ups.
Snapchat is still a matter of indecisiveness among digital marketers. What is it? Is it really for kids and teens to play around or can it really be a valuable tool for effective marketing strategy?
Consider the fact that Snapchat is now averaging 9,000 snaps per second and has almost 10 billion video vies every day. That is certainly big criteria for marketing and Snapchat is showing fantastic potential. Till last year Snapchat viewing stats stood at 8 billion so that’s a 2 billion increase within a year.
In fact word is out on the street that Snapchat is now planning an Initial Public Offering that would seek to raise $ 4 billion which will then set the company’s value at around $35 Billion. From a silly selfie app, Snapchat has pioneered itself into a formidable force making a buzz with latest trends on social media. Snapchat has set its targets to generate $50 million through advertising alone in 2016
The head scratching about this awesome tool is slowly turning to realization how some serious advertising can be done on Snapchat. Here are some valuable tips driven by insight from the social media marketing world conference discussion on Snapchat marketing