Would you like to know how a brand makes clever use of Instagram stories? Would you like to know how Instagram marketing using its best feature “Stories” can work for you? Several successful brands are creating crazy and funny stories on Instagram and they are proving to be a roaring success. There’s no reason why you too shouldn’t do the same. Before we go further on this article to teach you four ways how you can incorporate Instagram stories for you brand, take a look at the video below. That’s a perfect example of Instagram marketing through stories
The Big Question: Why Instagram Stories??
Well Instagram has become so successful that even Sponge Bob has gone viral with the punch line “if sponge bob was on Instagram” and here are some entertaining examples to lighten your mood.
Remember: Instagram isn’t Snapchat
Just because you may have Snapchat doesn’t mean you don’t need an additional medium for video marketing because there is a world of difference between Snapchat and Instagram. I don’t mean the technical and functional similarities. While Snapchat is best suited to funky and gritty material, Instagram stories are more polished and exclusive in nature.
One big factor to remember while posting Instagram stories is to stick to prime time as they last for only 24 hours. Posting several stories stands you a better chance of appearing in the feeds of others present on the platform at that time. Check out three good strategies to enhance you Instagram marketing through stories.
The very essence of brand marketing is creativity. Gone are the days when wooing users through various conventional uses of media was the norm. Today even fun advertising and marketing through such mediums of social media is serious business. You need to crack your brains on attracting a demanding audience in the wake of equally creative competition.
Posting intelligent edited Instagram videos of background scenes just like the initial video you watched in this article speaks a lot for the relationship trust you share with your clients. Provide sneak peeks for users. Show them some snippets or visual hints of what you plan on your next product launch. Give them a brief look of your workplace or a shot of the new product inviting suggestions and comments. Applying such elements of engaging your audience in the process gives helps them relate with you. But if you’re involving a client’s product be sure to take their permission first.
Special Offers: Everybody Loves Them
Combining the theme of special offers in Instagram stories with special offers are bound to produce results. A coupon or a promotional offer itself can be made into a story screaming the headline that it will expire in 24 hours. This will again navigate users to your website or landing page which will enable then to redeem the offer. Keep in mind the urgency of the time factor because this can be used to your benefit. That’s where creativity comes into play. When there is a specific time limit the element of urgency should be induced into the psyche of a user making him or her want to take notice.
One more awesome technique of Instagram marketing is to make users reply with direct messages to get information on redemption of offers. But always offer something of value because if it isn’t, the your story might just fizzle out. Try and build up anticipation when it comes to new products and offers. Start giving your audience a hint of what may transpire as your next story or what type of promotional offers you may be planning in the next few days and that they should be ready for it.
Make Use of Instagram’s Facility of Engagement
The biggest advantage of Instagram is its option to view how many users have viewed your story. Instgram will tell you which stories or which portions of your story has generated the most views. As a small business owner it makes a lot of sense making use of such information as this will definitely help you gain an insight into the nature of your developing audience. You can even keep a track of all the users who have followed your stories and post relevant themes to increase that number.
The portions of your story that are most successful can be edited and reposted for the benefit of your followers. Keep your Instagram stories focused on your brands with less of a personal element. Abiding by such Instagram techniques and strategies will surely lend a fillip to your Instagram marketing efforts.