Social media has now firmly entrenched itself as an established medium of smart marketing. How Social media impacts B2B and B2C business is going to be the main focus here where most companies are gradually recognizing the power of SM to impact sales.ECommerce especially stands to gain through Social media marketing by virtue of its presence as an online entity. The big question is who benefits more? Is it B2B (business to business) or B2C (business to consumer)?
What Defines A B2B or B2C Company
B2B or business to business marketing is generally professional in nature involving small businessmen who do not feel the need to instigate a relationship with consumers. B2B is more about production and whole sale. B2B companies lack the infrastructure to hire adequate manpower thus catering to related businesses in manner of a wholesaler. This reduces the need for a more comprehensive marketing strategy required to reach out to a consumer base.
B2C or business to consumer on the other hand features larger corporations having a complete infrastructure well in place to organize a strategic marketing plan for defining target audiences and adopting various approaches to influence the same.
How Social Media Impacts B2B and B2C Businesses with Transformation
Twitter, Instagram, Tumblr were all conceived as social networks providing the new age user a suitable profile to blog and exchange interests. That is hardly the sole scenario today where the clever brand boys recognized a revolutionary chapter in marketing. They all yelled SOCIAL MEDIA!!! and jumped on the bandwagon to create a new niche for strategists. All this time the little boys at B2B stood silently watching how to grab immense opportunities to increase business cost free. You can’t really call them little anymore considering the phenomenal growth online.
Even small scale units and startups gained the advantage of mass exposure through such platforms where SM has the immense potential to transform a small start up to a widely recognized one.
The Top Ten Social Media Platforms on the Net
- Face book
- My space
- Blog sites
- Linked in
- Google +
Facebook and YouTube lead the list as powerful platforms that have showcased social edit in the forefront of internet influences on society. With proper analysis’s it will be found that B2C companies will benefit much more from such sites due to several defining reasons.
Take YouTube for example. A decade ago could anyone contemplate it would become such a powerful entity in social media marketing? Today you can create your own YouTube Channel and even monetize it for generating revenue or as a medium to increase brand visibility.
Conventional marketing was all about brand identity and defining target audiences to pinpoint potential markets and reduce the expense and resources for directing a campaign to all and sundry. In internet marketing it is social media which is the defining power towards brand identity. It is safe to safe that social media impacts B2B and B2C businesses in a major way.
Social media impacts b2B and B2C by providing an open field of user activity
B2C companies are gradually realizing that platforms like face book provide a huge playing field for large-scale marketing strategy and marketing techniques. Instead of engaging executives to spend long hours in brand discussions, B2C companies can well utilize the vast resources of user traffic across all platforms in a most cost effective manner. One can easily utilize expenditure to resort to intelligent techniques for influencing social media activity to generate user traffic for higher rates of conversion.
Social media activity is constantly evolving. Both B2B and B2C companies need to understand which platform will suit who best for higher conversions. The biggest advantage of an evolving social media is that both companies directly benefit from the increased activity. Brand exposure if promoted well can be constant feature on SM.
The Five I’s That Impact Brand Exposure on Social Media
In a manner of speaking B2B may lack the monetary means to influence social media activity on larger scales, still cost effective techniques are just as powerful if utilized wisely. Blogging, Google+ , YouTube, Integra and LinkedIn all provide a more effective platform for B2B whereas consumer driven platforms like facebook is more suited to B2C.
Social media is driven by emotions where the consumer is the sole defining agents and advocates in making or breaking a brand. It does not take a whole team to implement the techniques required to influence user traffic. It requires skills enough to understand human behavior where SM is more a marketing platform that requires playing to a consumers psyche.Thus there isn’t much of a need to realize how social media impacts B2B and B2C and who benefits more. Both have the ability to tap the interest for growth and gain. It just requires a better understanding and a set definition of goals to target the correct platform