The borderline between social media and email marketing is a fine one. But you’ll be surprised in knowing that when combining the two you have an awesome strategy for an effective campaign that will yield definite results.
Did you know that email marketing is the head honcho of marketing strategies and commands a 3800% ROI . Creative emails can lead prospective clients to your sales funnel and even nurture consumers to take a look at your brand.
Let’s talk about the protocols of email marketing. Do you really want to be among those who dish out bulk email at a drop of a hat only to be sent to a spam folder? As a campaign organizer how will you crack upon a strategy similar to what top brands are doing today and achieving immeasurable success.
USE SOCIAL MEDIA. Today social media is providing brands with various avenues that lead to successful strategies. Techniques and tools are being provided by most platforms like Facebook ads which helps you build an extended audience. The joy of using Facebook ads is that the platform builds you your audience in relation to your depicted current activity. That’s the advantage of social media.
Use your email list and facebook will build you a great audience. Here’s how.
This is why Facebook and various platforms are now taking the world of marketing by storm. Its time you recognized such awesome opportunities or else keep standing there at the bus stop with your portfolio of conventional advertising strategies
If you have an email list of your own, upload it to Facebook ads. Facebook then creates an extended audience for you called a lookalike audience!! So what’s this lookalike audience? Literally speaking it’s an extended audience which matches the nature of users on your own email list. The only factor here is that you’re gaining hundreds of Facebook users who share a need for your information yet you never knew they existed!! Did you get it??
Facebook matches corresponding profiles and broadens your horizons across the net. Essentially what the network does is take into account certain factors to gauge various elements
- Social activity
- Similar profiles
But, don’t expect facebook to create magic. You too need to get around collecting at least a100 user profiles for Facebook to work upon to create your lookalike audience.
Here’s how to do it
- Go to Facebook ads-audiences
- Go to audiences and choose create audiences
Select create lookalike audience and email list. Now don’t forget to choose a country too and select between 1-10% of a country’s population
After creating your lookalike audience you can even extend this audience if you need to. You can branch your audience in to online buyers and regular buyers.
A Good Website Is Integral To Email Marketing
People don’t really want newsletters without the option to navigate to a platform that provides tips and solutions. A good dynamic website optimized for mobile and desktop screens will solicit activity. You need to establish a presence across social media platforms where traffic will be generated through your social accounts and your website.
Linkups in such cases are essential but be careful of faulty links. You don’t want an annoyed consumer being guided to inappropriate site which is social suicide. Newsletter links should also be relevant to your site and not include useless third parties. Here are some valuable tips on email marketing trends for a successful news letter.
- Short informative emails addressing a high degree of relevancy
- Focus on quality not quantity of content
- Don’t add html hashtags or attachments
- Do not buy email lists form third parties, that’s pointless
- Provide links guiding users to your social media pages
- Integrate your social media and email marketing strategy
Two examples of email campaigns worth a second look
Instead of only focusing on aggressive selling which is customer in ecommerce marketing, you should consider combining your sales pitch with good content. As per the custom content council, 61% of consumers feel good when they see rich content. Patagonia is a clever example of providing engaging content that gives the consumer an option through the icon “read more”
Ever tried shopping on ecommerce portals and left stuff unpurchased in your cart. Can you imagine the amount of revenue you could generate by reminders to people of abandoned shopping cart items? As per the Baynard Institute stats, 1 in 4 consumers only return to repurchase abandoned items in shopping carts.
When it ultimately boils down to newsletters that make an impression, you need to posses the creative skills to build one that does not compromise on quality. To get a good grasp on social media and email marketing, watch one of the best social media marketing channels social triggers for a better insight in email marketing.