Email marketing is one of the most important aspects of brand development. Increasing your email list for subscribers to your newsletter involves a plethora of strategies and techniques in marketing. However what will be discussed here is how to get social media to drive your traffic to resources which can help grow your email list.
It isn’t wrong to say almost 100% of consumers check their emails everyday. As per stats, email marketing comes third in effective channels for generating leads. To grow your email list you need to engage with the right social media audience and convert them into email subscribers. Social media is one of the most efficient means to generate traffic for email marketing and with that in mind, here are 5 ways how to use social media to grow your email list.
Use Attractive Cover Photos
A great way to build a list on any social platform is an awesome cover photo. Although you can make a cover photo on all channels, this feature makes the greatest impact on Facebook by virtue of its large cover photo format. Moreover there is a greater element of interaction on Facebook.
Insert a short message as a call to action encouraging your followers to sign up for your newsletter. You can even add the same feature within the photo caption which enables fans to acquire info and links when clicking on the photo. Cover photos allow you to unleash and express your creativity to reflect the USP of your brand.
Keep Signup Forms Simple.
Sign up forms should never be complicated as this may chase away your followers. Every Business big or small should have a simple sign up form on social media. You can dedicate a single tab on Facebook located at the top right of the page where clicking on the icon will initiate the necessary action. Incite people to click on the icon by using some good images or a meaningful call to action.
You can integrate sign up apps like The MailChimp Facebook App for email sign up or even Benchmark’s email app. You will need to set up your Facebook page for business to enable integration of such apps. Each app page provides clear cut instructions required to be followed for installation on Facebook. Where networks like Twitter or Google + is concerned, you can add a short link in the bio page. The link then takes you to the sign up form on your website.
A Click to Action Button
Concerning CTA’s, what exactly is the call to action button? You may find this a prominent feature on most business profiles featured on Facebook. Even CTA buttons also feature on twitter lead generation cards. Wherever you have the option of applying a CTA just go ahead. A CTA saves you time of formatting and set up. Try and enable the CTA in a place that would take your followers to a form on your website. Here’s an effective guide on how to make a good Facebook business page
Provide Incentives Along With Sign Ups
Incentives are almost good for everything. They certainly help when driving traffic towards to help grow your email list. Social media is also a great platform to help get your incentives noticed.
If you have noticed, most ecommerce portals provide discount coupons each time a consumer signs up for email lists. There are several features such as offers, discount coupons, freebies or sample that you can give to encourage positive activity on your site. Again a CTA or an image is also vital to lure consumers towards incentives.
You can also consider promotional content such as organic posts or ads. Both achieve the same purpose of reaching out to your target audience in order to grow your email list. However promotional posts should also offer items of considerable value to consumers. Remember to keep your content and language relevant to your brand.
Promotional posts should be features across your social media profiles to generate maximum activity.
Add Live Videos
Videos make a huge impact on social media. Be it a Google hangout video, a periscope video or a Facebook video, either way an audience will love watching a video even though it may be an ad.
Again and it is necessary to emphasize this feature, A CTA should also be integrated at the end of the video encouraging consumers to sign up for an email list. Through video you can also showcase your promotional offers and discounts that will be available for those signing up for email. This is one way to convert spectators to action takers.
Unleash your creativity and post something totally new. It could be wacky or a comical video blooper but be sure to add a CTA at the end. Such actions could create the largest conversions. Those who sign up can be offered incentives of being invited to a pre launch or observe behind the scene action.
Creativity through blog sharing via your LinkedIn connections is also a great way to encourage your audience to be active and grow your email list