Yes!!! Imagine the potential of Snapchat marketing with 7 billion active user market each with the potential of sharing your story providing you create good content. With active user accounts to the tune of a 100 million, Snapchat has broken all boundaries to record a phenomenal growth more than any current social app in existence. Beat that Facebook!!
What exactly makes Snapchat so unique?? Its timeline of course?? With most users wanting a presence beyond the invisibility of a timeline, a snapchat post remains visible for a whole day and does not get lost within the quagmire of timelines. Your post remains on screen and your friends and audience sees it too.
Did We Get Your Attention??
Are you busy wondering how you can use Snapchat to boost up your marketing efforts? Well here are 5 ways you can improve your Snapchat marketing.
1.Free Gifts and Perks in Snapchat Marketing
Snapchat users love getting free stuff. Promotions are a great way to invite consumer loyalty. Snapchats unique platform allows you to interact directly with users inviting soliciting their participation for free gift eligibility. You can also promote your free perks Snapchat campaign on other platforms of social media. This is a great way to generate new followers.
You can utilize Snapchat features to create a scavenger hunt for freebies and discount coupons. The message here is to make your content interesting for users to want your coupons.
Heineken’s SnapWho Campaign
At the Coachella music festival promoted by Heineken, the company invited fans to guess which artistes would perform at the Heineken house special performance. Fans were required to click on snaps of their favourite rock stars to see if they were correct. If they were, they would receive discreet hints and information related to the concerts.
GrubHub Snapchat Scavenger Hunt
GrubHub is another fantastic example of good Snapchat marketing. In 2014 the company created a week long “Snaphunt” which was a scavenger hunt. Consumers were posed a daily challenge to win $50 of free grub. The interaction was all on Snapchat.
2. Rock Your Followers with Compelling Authentic content
Snapchat is authentic. This is one reason why major brands have taken to Snapchat marketing. Consumers learn to trust you on Snapchat and the best way to cultivate and nurture that trust is to provide engaging and compelling content that shows the humane side of your marketing and your brand.
Mondelez Sourpatch Kids Real Life Campiagn
Give your fans a preview of content not found anywhere else. Make them feel special. If you’re a CEO, create posts showing you in a friendly light. Mundane marketing strategies are a thing of the past. Rocking with your consumers is more the answer and for that you obviously need content that rocks! Mondelez International 5 day Sour Patch Kids Real Life camapign in 2014 with social media star Logan Paul was a runaway hit for the company. Each day was a high jinks prank story ranging from sweet to sour in nature.
3. Sneak Peeks Behind the Scenes
Consumers are humans behind that mobile don’t forget. A fan of New York Fashion Week would just love to see her favourite models and what they get up to behind the scenes. This is an extremely emotional issue because that icon is now on the level of a fan. When Fans watch their idols in the garb of normal people, it is exciting no less all because of the concept of relating with them.
Everlane’s Transparency Tuesday is a Compelling Example of Sneak Peeks behind the Scenes
As a Brand major, your behind the scenes activity could consist of
- Staff engaging in their daily camaraderie during work
- Staff and bosses having fun
- Company culture
- Meetings that portray the hard work of quality control
- Tours of the company from an engaging angle
- Product launch teasers
4. Tie Up With Personalities and Sportsmen to Enhance Your Snapchat Activity
Celebrities and sports personalities influence brands to a large extent. Utilize the power of your influencers at your disposal. If you are using celebrity and sportsman endorsements, then team up with one of them for a day on Snapchat.
Red Bull for example got Canadian gold medallist Mark McMorris to take fans on a crazy tour of surfing first in San Diego and again snowboarding in the mountains.Similarly you too can utilise a famous personality in more ways than one to increase brand popularity
5.Effective Use of Snapchat Tools like Stories
Snapchat has given you some awesome features and tools. Take the stories tool for example. You could turn all the images of a single campaign and combine them aesthetically to produce a compelling and attractive story on Snapchat.
You can organize a surprise product launch on Snapchat by posting a blurred image of a new product with suitable captions and revealing its identity over a certain period of time. Before using the stories feature make sure you get followers to send snaps back to you or else you may need the while day to get snaps approved individually.