How often do you as a social media marketer use Google Plus in its present form in comparison to a decade ago. Today the term ‘’Google it” implies very categorically to the influence Google has on the internet. It makes good business sense to sail with the tide of Google and its related offerings such as Google+ which when linked up creates a mantra for marketing success.
Till recently there was a lot of scepticism surrounding Google + as a social platform. Not many E-Commerce or social marketers were prone to giving Google+ its due all because it wasn’t considered such a powerful tool. But you know what? Google Plus can be a killer!
More Than Just a Wasteland, G Plus Is a Potential Gold Mine of Traffic
Today Sceptics still regard Google + as a wasteland of sorts but that is the ultimate folly of underestimating the potential of this undervalued platform. Google has almost 2.2 billion users. But, even as Google + has just 10% of that number in active accounts amounting to 250 million users worldwide, It still does have a potential value of 2.2 billion users simply because every Gmail account is linked to a default corresponding Google+ account.
Imagine the incredible power of your marketing efforts on Google Pus just waiting to tap a phenomenal market that will certainly wake up to the surprising fact that today 5 million people are consistent in posting on G+. Tomorrow it could be 10 million. The most common slip up is not realizing that social media isn’t influenced by a single platform alone and every individual’s social media activity extends to a link up of several platforms together. Thus even 5 million G+ accounts pave the way to an equal number of shares across various platforms on the net.
It isn’t wrong to say that Google + will be the new avatar of social media and with Google supporting its social platform with unique elements to strengthen its applications, Google + will rightly claim its position among the top 3 social platforms alongside twitter and Face Book.
Google + Is Not A Social Network Rather, It Bridges the Gap Between User Traffic on social networks
Google Plus should never be ignored as a marketing priority. Just because you may feel it may not generate the same ROI as other active social media platforms, this doesn’t mean you can’t get it to work for you. The biggest mistake made by social marketers today is viewing G+ as a social network and expecting it to work as such. Google has repeatedly claimed that G+ is NOT a social network, rather it should be perceived as a bridge between networks where potential users are most certainly going to notice you. G+ is your poster boy giving you a showcase to attract users with interesting content so that you can interact with them later on various platforms of social media.
By now every digital marketer worth his salt knows that Content is king and the Google God is always watching and waiting to just scoop out the good from the bad. It makes good business sense to optimize your social media efforts to run seamlessly in tune with Google and its related presence on the net. Take for example the Goggle authorship program
Google Authorship Can Improve ROI and Visibility across Social Media
Google authorship ended a few years ago but it still is very much in existence. The program gained high relevance in search results of every topic. Through authorship we gained better organic searches in their terms of relevance to the desired topics providing enhanced items of information. Google authorship generates higher CTR simply by virtue of being a trusted format. Moreover authorship increases visibility and recognition by linking up every aspect of your activity on the net. It links it back to you and of course your G+ profile.
It’s very obvious that when Google sets the parameters of quality, it will most naturally recognize its own forum on a similar level as a credible platform for rankings. Moreover in tandem with hangouts, Google ensures all of its programs work seamlessly and that gives you a very high chance of users coming across your profile easily.
The Android Factor and Google
With the purchase of android Inc in 2005 and its subsequent unveiling in 2007 Google has evolved in its innovation of android versions to feature the recent Marshmallow. But that’s not the discerning factor here. With the advent of the latest stock android available for phones other than the nexus, Google has affected a revolution of sorts with the opportunity of converting your android to work like a nexus. Updated android capability provides even further support to Google Plus where you get all of the updates and latest apps related to Google’s offerings only.
Mobile marketing is fast catching on to become the future of digital marketing where handsets are being upgraded to powerful tools not only for connectivity but marketing as well. Every aspect of business relying on social media be it B2B or B2C and independent businesses should take note of such a well organized mechanism in place with Google + in the forefront of Android support.
To quote from Google Chairman Eric Schmidt’s Book “The New Digital Age’
He says “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
In the world of digital and social media marketing, the main criterion for success is whether your target audience can find you or not. It is search engine optimization coupled with social media strategies that can only work to make this a reality and one integral aspect of such strategies is Google Plus.