Social media will only make sense when you truly understand how dependent you are on your customers. You are only as effective as your relationship between your brand and your consumer. It’s not about fancy campaigns. It’s all about how much you leverage social media and engage with your audience to win followers. If you want to sell, you need a strong consumer relationship.
Social media has established itself as a platform that enables you to improve on such activity. It provides businesses a huge opportunity to engage with customers on a personal level. The biggest challenge facing small businesses is creating strategies on how to use social media effectively. Should you limit your social media activity to a mere profile for posting promotional content, then your chances to succeed are Zero!! Major brands leverage social media to increase business through emotional connections and a lasting relationship with followers. Here are five tips on how to leverage social media for success.
Perhaps the most basic part of social media is by far the hardest. What content are you going to post? How creative can you be in posting content that solicits engagement from followers? How do you create a campaign that can leverage content which has been generated by your users? When you can cleverly use content that has been influenced by your follower’s activity, then you can be sure of an increased number of shares. You need to make your followers feel that they too are a part of the process. Take for example Starbucks campaign in 2014.
The Starbucks white cup contest required customers to create different doodles on Starbucks cups. These were submitted as entries in the contest. The winner’s doodle would serve as the template for a limited edition cup. In just 3 weeks, there were 4000 entries. This proves how user content closes the gap between consumer and business.
The campaign is an amazing example how to leverage social media for consumers. When consumers like your posts, they would love to share those with their friends too. It’s perfectly natural on social media. That is how content works to your benefit.
Cut down on promotions
Constant self promotions tend to bore people on social media. No one wants to be a part of an incessant campaign that has nothing interesting or visually appealing. Social media is all about being creative. There is a whole lot of activity on social networks. If you don’t get an act together to attract users, you can be lost in that jungle of content. How to stand out is your main goal. How to maintain that position and keep customers engaged is what ultimately counts as fuel to sustain your goals.
Examples of engaging content
- Matters that relate to issue of everyday life
- Social affairs
- Economic issues
- Latest trends
- Current events and affairs
Once you have achieved a considerable level of brand awareness and visibility on social media, you’re going to get several inquiries. Your followers will want to know about the various products and goods you offer. Your services and the various brands on sale. Most of such inquiries will come through social media.
You only cultivate loyalty when you respond in kind. Responding to feedback will make your customers return time and again to interact with you
Social media marketing in tune with SEO is all about increasing your visibility. The more people recognize your brand presence the easier you are to find. Here are tips on how to increase visibility
- Simple profiles and easy enough names
- Easy to recognize logos
- Aesthetic use of color and design
- Design should be related to your trademark
One great technique to increase visibility is by linking your social media accounts across the net. These in turn should all be linked to your website.
Socialize and have fun
Don’t forget the main reason for social media is socializing online. Create entertaining campaigns and stories that will make your customers interact with you. Provide some entertainment. Make your social pages interesting enough. You can even post your Instagram stories and Snapchat videos on Facebook and Twitter.
Last but not the least; make sure you integrate your email marketing with social media. Use your cover photos and social media business pages to invite customers to subscribe to your newsletters. Offer a few incentives for those who sign up for your emails. This is one strategy adopted by all brand majors and so should you.
Never forget that when you leverage social media, it is by far the most effective and powerful medium for developing brand strategy. Play your cards right and you will reap the benefits.