LinkedIn has grown in acceptance over the years as a powerful business marketing tool. It can be effectively leveraged to increase visibility through the power of connections. But how do you increase business on LinkedIn. Is it really as good as businessmen make it out to be?
LinkedIn is a combo of sorts providing the interaction element of a social media profile with the professional element of business networking. LinkedIn should never be underestimated because of its social limitations in comparison to Facebook because of one big factor. LinkedIn is perceived by most businesses as a no nonsense network purely for business linkups, relationships and growth. It is the professional aspect of social media that gains LinkedIn a high level of respect and credibility in social media marketing.
Consider These Statistics of LinkedIn
450 million users worldwide
2 new members every second
106 million unique visiting members monthly
70% of LinkedIn users are from outside the US
How Users Increase Their Chances of Getting Noticed On LinkedIn
Adding a professional photo: chances of visibility increases 14 times
Adding a profile photo: chances of visibility increases 36 times
Adding skills on LinkedIn: chances of visibility increases 13 times
Think about it!!! If you’re not using LinkedIn or are still not a committed user, you’re missing out on valuable ways to increase business on LinkedIn, improve brand visibility and company growth.
The Latest Revelation from Jeff Weiner CEO LinkedIn
That’s right!! Jeff Weiner CEO of LinkedIn made this revelation at a press conference focusing on mobile usage. Since 38% of LinkedIn traffic comes from mobile users, Weiner claimed that the network hopes to increase mobile traffic to 50% becoming a more modernized mobile centric platform
If you’re ready to jump on the LinkedIn bandwagon and add it to your network of social media strategies, then here are 5 ways you can increase business on LinkedIn.
1.Make a Complete LinkedIn Profile Page
According to LinkedIn statistics members with complete profiles stand to gain improved page views by 46% in comparison to those who don’t. LinkedIn’s unique concept of star rating helps you with various snippet suggestions to help your status grow on the network. The more people know about you the more you grow along with innumerous opportunities that open up to you. Once that takes effect you’ll find opportunities pouring in through your connections.
2.Brand Building through Employee Network
Almost all of your employees will have an active LinkedIn profile. Employees help increase brand visibility through their own networks which will obviously be linked to your company page. This not only establishes brand presence but may well increase business on LinkedIn.
3.Set a Target of 500 LinkedIn Connections
The more connections you have on LinkedIn the more your chances of increasing your presence across the network. You gain access to an increased number if influencers and increase your chances of new clients. This is one of the most strategic techniques on linked for business visibility and growth.
4.Join LinkedIn Groups
Joining groups on LinkedIn helps you connect with related businesses and people who can actually help you grow or become clients. Groups open up multiple opportunities to connect.
5.LinkedIn Training Programmes
Now this is huge and more than I can say for any other social network. For small business professionals and individual service providers, LinkedIn ties up with several experts who offer training programmes in various skills. Should you want to know more about social medial strategies or digital marketing you can enlist in a free or paid training programme on LinkedIn. This helps you get endorsed for additional skill on LinkedIn which improves your profile status.
Following these strategies and truly recognizing the power of the network will undoubtedly help you increase business on LinkedIn.