Are you confused over the overwhelming possibilities of digital media marketing? There are several powerful mediums of digital marketing where one is spoilt for choice to the extent of wondering, which strategy is good for you.
The Three Big Questions of Digital Marketing On Your Mind
- What digital marketing technique should I use?
- Which platform can help generate the highest amount of traffic?
- What digital marketing medium can create cost effective conversions?
Well!!! To answer your question, consider these five strategies that should work best for you.
1.Social Media Marketing
Social media is integral to the development of any business. Today The likes of FaceBook, YouTube and Twitter isn’t just about socializing, these are potent credible platforms presenting businesses with great opportunities to interact with a massive audience for business growth. Social media provides you that element of CTR through which conventional video and print media can never give you.
Social media is all about an extended target audience where advertisements can be customized for any platforms easily without any technical rigidity. What you gain from social media is various channels providing you a selection based on factors such as demographics locations, professions and related interests.
Social media marketing is extremely cost effective where cost per click factor means a controlled budget
2.Content Marketing
Content is king!!! That’s extremely true. At one time content marketing and copywriting may have been different but today it is a merger between the two where content marketing has emerged as a powerful trend in digital marketing impacting and developing a business.
Content marketing uses a wide range of platforms like blogs, podcasts, social media and social media video channels such as YouTube as effective vehicles of marketing. A decade ago blogging may have been a personal choice, but today in the world of online marketing and site monetization, a considerable percentage of blogs are professional and can be used as an incredible voice for improving and promoting brand presence across the net. Products can easily ride piggyback on blogs focused towards serious goals of making money. What you get is an added service of improved and extended visibility without the effort.
Take a look at Sweet leaf Tea touted as one of the top ten business blogs online today.
3.Email Marketing
When done responsibly and effectively email marketing can be a prolific digital marketing tool. The average email user may receive hundreds of mails every day. How many of those are actually relevant to a user’s needs? Again this goes hand in hand with content marketing where recognizing the importance of a user is extremely important in soliciting a profitable response.
Given the right approach you can engage with users through informative emails that provide them a reason to respond back to you by returning to your site. Again sending emails blindly won’t work. You need to establish a relevant audience and the easiest way to build or recognize one is to offer a primary incentive through your emails or activity online. Promotions, deals, discount coupons can all be offered through an email providing a consumer signs up for your newsletter, if you product concerns him, he surely will. Mail chimp is an effective email marketing tool that you can use for email campaigns.
Learn how to make a newsletter on Mail Chimp . Watch the video
4.Responsive Design for All Devices
Almost every business large or small has a website. But! The weird fact is not many even bother to optimize their website for devices such as mobiles. As business providing information of your brand, you are responsible for getting that information across to your consumer through a user friendly medium. How on earth are your consumers going to navigate a website on his mobile or tab if it isn’t optimized for such mediums.
A responsive design helps users navigate your site irrespective of what device he uses. Apparently, it is mobiles and tabs which are gaining ground as the more accepted device for viewing online media.
If you have learned something today and can customize these digital marketing strategies discussed and integrate them into your marketing efforts, you will benefit by virtue of utilizing the best means to cater to user needs.