Do you want to know how brands use social media? Here are some brilliant examples of engaging ads posted on various social platforms. These features great content with a sense of relevancy corresponding to the theme of the platform . You get engaging Facebook and Twitter posts, quirky images on Snapchat and rich stories on Instagram. Take a look at the 5 best examples of how brands are using social media.
Before commencing, one must mention one of the most brilliant ads of 2014 and a fine example of how emotions impacted social media.
General Electric’s award winning ad of 2015
GE never fails to deliver when it comes to the most creative and emotional ads. Before we go on to showing you GE’s latest offering on social media, one must mention how GE’s remarkable ad in 2014 stole hearts online due to its emotional content.
How Brands use social media : 1. General electric
Now returning to GE’s latest on the social media scene, it’s incredible how the company’s creative gurus convert GE’s work into inspirational and motivational content. You get science and engineering transformed into gripping and shareworthy ads which are an amazing example of how brands use social media.
In the following example, GE teamed up with Sam Cossman the adventurist filmmaker. Cossman is seen descending into the Masaya Volcano in Nicaragua, the volcano is popularly known as the mouth of hell. This is another great example of how to utilize the concept of social media influencers. The episode available on Snapchat, Instagram and Facebook shows Cossman applying the latest scientific instruments to measure the volcano. GE has also had huge success with its 6 second Vine videos and its remarkable Instagramphotos.
2. TOMS “Without Shoes Campaign”
TOMS is one company that has learnt the power of social shares. Its campaign proves how brand use social media to maximum effect. Since TOMS was founded in 2006, the company has donated 45 million pairs of shoes to needy kids around the world.
That’s mighty impressive as a worthy committement by the company. The without shoes campaign in 2015 involved giving a free pair of shoes for every one sold to children in 71 countries. Posted on social media it generated alot of attention.
L’Oreal created a brilliant campaign of showcasing the behind the scenes look for its fans and followers. The company has cleverly shown how brands use social media for posting clever content.
The Cosmetic brand major encouraged its staff to showcase L’Oreal’s work culture and how employees spent their free time during office hours. What L’Oreal has also done is to showcase its job perks up there in front as an effective tactic which is now being followed by the likes of Oracle and Google.
4. Dove ‘#mybeautymysay’ campaign
Dove used a brilliant them to invite Consumer engagement as a form of protest against sexist remarks about female athletes. The latest in the Dove Self Esteem project is the “my beauty my say “campaign which is a pointer to media to showcases the abilities of women athletes rather than their looks. Along with digital billboards in North America, the campaign involves a sexist remark appearing on the screen against a woman athlete.
When the athlete’s image disappears, followers are asked to support the campaign where a dedicated hub titled ‘mybeautymysay’ enables people to click on one of the sexist quotes. The action then automatically sends of a Dove protest tweet to the person or company at fault
Coke TV is a perfect example of how brands use social media by way of influencers and associates. The channel based in the UK also features YouTube personalities Doddy and Manny. Consider weekly audience figures of each video that amount to over 200,000.
Coke has effectively used the campaign to establish a connection with viewers and is invaluable in terms of brand marketing