How do you propose an effective Facebook strategy for maximum traffic is a big question you need to ask yourself? With some introspection, is it worth going all the way flooding your cup temporarily till it topples over or filling it slowly towards permanency.
Even as social media marketing takes brand building and business development by storm, how many actually target specific activity in relation to consumer interest. Social Media experts may say, Market on Facebook its great!!! Get those likes, start sharing. You may have heard how getting a 1000 likes on your Facebook post or page would put you on top but that was maybe 5 years ago. What became a generalized arena for random marketing in hopes of generating traffic has evolved into something more specific. That is why today there is EDGE RANK.
Did You Too Jump On The FB Bandwagon?
If Google had its Pandas and Penguin, Facebook too has followed suit with its own algorithm to determine quality. You guessed it, it was named Edge rank!! As Facebook grew to become an iconic platform in social networking, several companies and brands jumped on the FB bandwagon. Here was a bus guaranteed to take a shortcut to your goals. As a result Facebook became flooded with endless amount of pages having to publish updates randomly.
The scenario was on the brink of social chaos because of every user‘s news feed was being flooded with updates they never really cared about. Relevancy lost all meaning. This was when Facebook stepped in with Edge Rank, its answer to Google’s algorithms armed and ready to take on useless content.
Why Does Facebook Need An Algorithm?
Obviously they do!! When your home to 1.13 billion active users daily you need some measure of responsibility to keep them there. Allowing the factor of irrelevancy to creep into its system would make it start losing accounts. Why should any user continue using Facebook when it shows stuff not worth reading? Today 100,000 determining factors work in selecting what should be displayed on a user’s timeline. Even as we speak brands are opening new pages to post on Facebook, but the network will be more selective in its choice of quality content. How they do this is remarkable and organized. It’s all because of Edge Rank
If you on behalf of your brand posts an update on Facebook, that will undergo a test run to gauge how many likes or shares it achieves. The number of positive user activity generated towards that update helps the algorithm decide whether it should start displaying that post to a larger circle of users. The algorithm is the deciding factor in measuring quality content on Facebook. An effective facebook strategy will require quality optimization of Edge Rank.
The Edge Rank algorithm has become so quality specific that it has been programmed to recognize click bait content. Posting misleading content just to attract consumers or reader may gain you a temporary boost of activity on Facebook but you will ultimately end up being restricted. You can be sure of that. Now the big question!!!! How does one ensure a post reaches a maximum audience?
The main factors that determine quality on Facebook
- Interesting Posts
- Quality Shares
- Build up your authority
- Gain users trust
- Perform more activity on Facebook
- Use less Outbound links
- Use Facebook Videos
Facebook prefers its users stay on Facebook!! They don’t really want you linking your pages to some other platform, this is why content that contains the least number of outbound links perform better on Facebook. Make use of photographs, witty and informative text posts, make use of Facebook videos. Join several groups relevant to your field and engage actively within the community. Post questions, provide solutions related to how your brand can improve people’s daily lives.
Where outbound links are concerned , there is a word of caution though. Such tips apply to Facebook and not to marketing per se. Outbound links may not be successful on Facebook but it certainly is a criterion of intelligent marketing strategy across the web.
When you focus on an effective Facebook strategy you need greater insight on factors that influence conversion. Here’s a great post on the Moz Whiteboard Friday for an effective Facebook strategy that converts