You’re into Business and you’ve read all about how social media can give you that initial boost to get you off the ground. But have you made your Facebook business page as yet? You’ll be surprised at the variety of Facebook products and services rolling out to help both small and large businesses. Make use of that and you will be well and truly riding the social media bus to conversions.
Instead of wandering around the large wonderland of social media online, get around to making your Facebook page for business and here’s how to do it. This is an easy tutorial with relevant links that will teach you an effortless method of making your Facebook business page. So let’s get going.
Step 1: Log in to Facebook
You may be interested in a Facebook business page without a personal profile but you know what?? Make one. It might provide you some leeway to get around the limitations of a business page. Make your account by going to the preliminary Facebook page online.
Now that you’ve created your profile you can even create your business page directly from here. Although this will be linked with your business page, both are separate in nature. NO one will know who the admin of the page is.
Step 2: Choose a Classification
Choose a classification as per the image choices that you see below. Do not choose Local Business or Place if you don’t possess a physical store which customers can visit. Now take a look at the various classifications that are relevant to your business.
Step 3.Choose a Category
On the main create a page will also be provided secondary categories. Chose a category that best describes your business. When you select your classification you will be required to put an official name for your business page. It is recommended to put your own name for this purpose which you can change later but Facebook allows you to do this just once.
Alternately if you have thought of a good brand name you can mention that accordingly. Inserting keywords in your page title is also a great idea as this will appear in Facebook search. You will be allowed only 70 characters for your brand name.
Step 4. “About” and basic information
Now Facebook will automatically take you through the various steps of completing the basic information. However keep in mind that all important fact that your Facebook page is indexed by Google. You will be given space to provide an eloquent writeup about your company or brand. A good description will be picked up by Google. In the basic information section, be sure to add a link to your website. With the ‘add another site link’ option you can direct people to another social page like Twitter.
Ensure that your description maintains that element of relevancy to your brand. Don’t go adding poetry or quotes no one wants to hear that
Step 5. Your Profile Picture
The recommended size of a Business page profile picture is 180 x 180 pixels. Add a suitable image that can be easily identified across the net. One big piece of advice, If you feature a social presence on several sites then try and use the same profile picture because then that becomes easily identified and recognized as an established reflection of your business. Click the button that asks you if yours is a real business and Voila!!! You’re now on Facebook. But, Hold it!!!Some more features need to be added. That was just the initial part.
Add your business page to Favorites
If you look at your personal news feed you will see the favorites section on the left. Add your business page to this section. It will act as a book mark giving you fast and easy access to your business page. You can even LIKE your own page.
You will be taken to a section where Facebook asks you to invite your email contacts to your page. Don’t do this just yet. Update your page with some content and posts. Allow for some activity till you consider this option. You can even create your own email message for your contacts and invite them from your email service.
Step 6: The Cover Photo: Most Important
The cover photo is where you are going to insert your call to action and attract the maximum attention to your page. This is the horizontal area similar to your personal Facebook cover photo. You need to design or insert a good branded image as your cover photo. The dimensions here are 851×315 pixels. Remember that Facebook does not allow a cover photo to have more than 20% text on it. This is determined by the 25 grid block made available in the area for your cover pic. If more than 5 of those contain text, then you’re breaking the rule. You can test your cover photo here to see if you adhere to the rules.
You’re almost done. You have content which you can now invite followers to LIKE. Invite your friends, followers and customers to like your page. You can measure the activity from the ‘activity’ tab on your page navigation monitor to see the level of engagement.
Step 7. A Click To Action Button
Most tutorials on how to make a Facebook business page forget about this all important feature on teaching beginners how to add a CTA button. Facebook advertiser help center also provides information on matters concerning CTA issues. Here is an easy enough guide on how to set up a CTA button on your cover page.
Your CTA button should best feature a sign up form for your email subscriptions. This is the best location for inviting followers to sign up for your email newsletters. Watch the video below on how to make a CTA on your cover photo.
Step 8. Measure Your Facebook Business Page Performance
You’re almost done. Now it’s time to start publishing content on your page. Keep posts crisp and attractive. Make use of visuals and videos. Engage your customers and followers as much as possible and keep up your own activity responding time to time to your audience.
Measure and analyze the performance of your page with Facebook’s provision of metrics such as overview, likes, reach and visits which will give you analytics of every activity on your Facebook business page.