Are you new to social media or planning a startup which needs immediate solutions for building your brand? These 10 social media marketing tips for beginners will make an interesting read by providing you with some valuable insight on how to use the most effective marketing medium of the 21st century.
What Is Social media marketing and Why Is It So Important
Social media marketing helps you build up your business and attract clientele towards it. Known also as traffic, social media helps you generate such traffic towards your activity on the net. It is the process of increasing brand awareness among a targeted audience through the means of social platforms. Your ultimate goals in social media should be to initiate effective strategies that will drive traffic towards your websites and brands not just for viewing but also for conversion.
The Most Important Platforms of Social Media Today
- Twitter YouTube
Among these are the functional tools of Snapchat and Instagram which have also come to be regarded as important tools of social media. Today social media marketing is the best possible way to spread awareness about your business. A single tweet, a post on Facebook or a video on YouTube can go viral in minutes.
1. Choose a good platform
Choose one or two social media platforms and focus your activity on those rather than trying your hand at everything across the web. This is one classic mistake made by beginners that achieve no benefit. Follow various competitors and influencers related to your niche. Analyze their activity and check where they get the most fan following from. This helps you to make a related choice in your particular niche.
If your influencers and related business are deriving more activity from Facebook then focus your activity on Facebook with secondary activity on twitter or any other platform of your choice.
2. Optimize your social media profile for transparency
Consumers like transparency and seeing who they are dealing with. Honesty in my opinion is the best policy on internet marketing. It leads to credibility. Optimize your profiles with a good photograph. Give a good description of your brand, yourself and your company; mention your expertise and your background. Provide a few personal snippets that will establish a clear relationship with your fans.
3. Integrate your website and blogs to your social media pages.
Once you have created your social media profiles you should then go on to the next step and integrate your websites with it. This needs to be researched and done correctly to enable search engines to known which website corresponds to Facebook or Twitter.
Here’s where you can establish effective links to your websites
Facebook: The about section
Twitter: The website section
Google+: The contributor section
By performing such activity, you are in effect abiding by good SEO tactics as well. Engaging the services of a Good SEO expert is a good investment as he would help you link up your accounts easily. Meanwhile this link may give you an idea on how to connect with Facebook.
4. Social media buttons should feature on every website
When browsing websites and blogs on the net, do you see those tiny icons at the bottom of the page? Clicking on them enables you to share the content to the corresponding social sites. You too need to feature social media buttons on your site to enable sharing.
There are various plugins available to enable the feature. The easiest way to do so is to search on Google for a good plugin and incorporate it within your site code. WordPress support also provides easy to understand explanations and tools to this effect. Click here to find out how.
5. Learn to coordinate your various social platforms
To get maximum results, all your networks need to be coordinated to generate users towards your website. Create a blog that showcases your products. Your blog should be the voice of your brand where you share information with your consumers.
Optimize your blog with an aesthetic minimalist design devoid of hype. Your website should also be optimized for mobile platforms too. Again as mentioned before display the social icons on your site to link to your profile on social media. When you integrate Facebook or Twitter to enable viewers to see your recent activity, they are most likely to follow you. Create an effective newsletter and incorporate email marketing into your efforts of brand building. A newsletter is an important medium to encourage existing users and gain new customers.
6. Share quality content
This could well be the most important part of social media marketing. It is the very foundation upon which your social activity is built upon. Content is king in every aspect of online marketing. Sharing useful informative and relevant content with your followers and consumers can help you get shares and build up an extended audience.
Sharing content could include the following
- Interesting articles from your blogs
- Videos and short tweets
- Share Instagram stories on social media
- Motivational content
- Promotional offers
- Quality images
- Quirky and funny videos or photos related to your brand.
- Use hashtags to enhance your searchability factor
7. Track your results
This is a crucial step in social media marketing. Tracking analytical reports and data of your performance tells you what you’re doing right and what is wrong. Such data helps you identify the tactics and techniques which are working for you so that you can improve on them further. What you need to track is your growth, your activity, engagement and your sharing activity
Create an account on Google analytics and use this easy user friendly tool to measure your performance online. It provides you valuable metrics and reports daily while monitoring geo centric traffic to your site.
Follow these tips of social marketing and you just can’t go wrong.