If you aren’t satisfied with the performance of your Twitter marketing, then you may be doing something wrong. Improving your marketing efforts on twitter requires some specific insight to construct the right strategies for improving business. There is much you can do to improve on twitter. Follow these 7 tips for Twitter marketing to optimize your goals.
Start Tweeting More Links
You will never increase your twitter followers through conversation only. Although conversations are healthy, they are not the motivating factor in generating followers. The best way to gain followers is to tweet links of relevancy to that will invite a higher rate of interest among them.
Improve and Ensure the Presence of Images and Videos
According to a study by Twitter, the social network found that a photo can increase the chances of retweets by 35%. That’s even more than a video at 28%. Videos, photos and images are important factors of engagement on social media. What also makes a difference is the manner in which you add those visuals to your tweets.
Use Twitter’s features of image expand as it attracts users. The feature works only on the Twitter app or main site.
Use the feature box
You can convert a pinned tweet into a feature box. The feature box in Twitter is nothing but the email from atop your homepage. It functions as a promotional feature to offer visitors various offers and discounts if they sign up to your mailing list.
Curate crisp, compelling but creative tweets
Tweets should always be crisp, concise and aim to attract attention. Your tweets should be engaging and easy for followers to grasp and understand. Avoid complicated and long sentences that may be confusing to read. Consider the fact that the majority of your followers may be mobile. They have little time in indulging themselves the philosophy of complex tweets. Hold back certain juicy aspects of your promotions which will initiate action. Consumers are curious too after all.
Here’s an example: “# Jennifer Lawrence spotted with new BF-guess who?? (Link here).
Use twitters amazing link shortening to provide back links to your blog.
Increase the use of hashtags
Hashtags are a fun activity on Twitter. They can be great for your Twitter marketing to as they are like SEO on Twitter. Your hashtags keywords should be business related to make it easy for people to locate your tweets. Never overdo the use of hashtags in a single tweet; one or two at the most will suffice.
Interaction is important
Twitter is great for interacting with followers and customers. Make sure you discuss various products and quality issues. Solicit suggestions and reply to queries. When customers retweet, like them and reply to tweets which keep them engaged. This even increases your following which is essential to your Twitter marketing efforts. Retweeting is also important, although a customer can only respond to it when he sees the tweet in your profile.
Twitter analytics. Use it
Twitter marketing was given huge boost when the social platform brought out Twitter analytics. This allows you to measure your activity on twitter itself rather than rely on third party tools. The only issue here is you need to sign up for Twitter ads to access Twitter analytics. There is no problem in doing so because you won’t be required to purchase any ads. Just follow the sign up instructions.
Twitter analytics helps you view figures related to engagement and impressions of your organic tweets. Clicking on specific tweets opens up more metric data related to clicks, favorites, expands, retweets and replies. Twitter analytics is extremely important for Twitter marketing because it helps you create a valuable formula for your business strategies on Twitter.