Social media doesn’t always have to be all about marketing, branding and clicks to action. It can be downright funny too .Humor on social media plays a major role in attracting followers and big brands are leading the way in showing how to be funny on social media.
Several large brands use humor on social media
There are several factors that impact a brands following in the world of social media. One of them is Humor. Even as you read this, think about the brands and ads you may be likely to follow on Twitter, Facebook, Instagram or Pinterest. Inevitably it will be the one that knows how to relate to an audience through wacky posts, humorous content and crisp compelling content. These are clever methods to get across the brand USP and message to fans and followers.
Such ads provide valuable content through clever mediums of marketing. Creative gurus ensure such humor is cleverly utilized to appeal to consumer’s needs. Humorous posts can be quirky or even ridiculously hilarious through text and visuals. It is well known that humor is always viral on social media. Memes are one big example where if created correctly enough to feature rib tickling content, it can well do much to increase a brands presence on the net.
Ok so you’ve understood the theme of humor in social media. Now take a look at the finest examples. But before did you hear this?
“I have to breakup with you. We’ve connected on so many platforms—Facebook and Twitter—but I just don’t feel Linkedin.” – Derek Kessinger
10 most comical examples of humor on social media
1. Taco Bell
Taco bell is forever posting amusing content on Facebook and Twitter. Their witty criticism is enough to make their critics and competitors chuckle.
2. Old Spice
Old spice isn’t too far behind on the humor quotient as you can see form this post. Old spice loves bickering with other brands on social media.
According to Angie Pascale of ClikZ, “Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation.”
The best way to evoke a response is through laughter because humor always triggers a positive response. That’s the rule of psychology. When you’re laughing, you feel great because laughter releases endorphins that relaxes your body and increases immunity. It’s also a great stress relieved. So do you want to get customers sit up and take notice? Then make your consumers laugh. Don’t bore them to death. Here’s a video from the “women sort yourself out’ gender ad featuring funny men David Mitchell and Robert Webb
3. DiGiorno Pizza
In 2013 DiGirnio spoofed sound of music and went viral with its tweet. The pizza companies know its funny fundas and always tweet randomly but always link such humor to pizza and cheese
DOUGH a crust an unbaked crust
RAY, a guy that likes pizza
ME a pizza liked by a guy named ray
FAH no idea what fah is
LA a city
— DiGiorno Pizza (@DiGiornoPizza) 6 December 2013
4. Kraft Mac &Cheese
Here a superb post by Kraft for its Kraft macaroni and cheese ad. According to Pascale ‘Laughter eases tension’ if you can get your humor on social media right and make your fans laugh, you’ll be building connections in no time.
5. Whole foods.
— Bruce G. Smith (@carpebiblio) 30 January 2016
Now this post is sensational. Whole foods brand of humor is actually a CTA just like the ad you see below. Their hash tag #healthyeah is as cheeky as it gets.
Like DioGorno, Skittles post are all about ridiculous statements that bring out the humor on their pages. Ads on Skittle are also attractive created with customized graphics that scream attention.
If a friend eats your cookie, take ’em off your feed. pic.twitter.com/C6YnDIpR7z
— Oreo Cookie (@Oreo) 24 September 2013
Oreo is also popular for its quirky posts through social media.Oreo use its own popularity effectively to create viral content.
Well thats humour on social media for you. Ads can be created by anyone and sundry but when it comes to humor, you need to explore and find ways how to connect on a personal level