This month saw three very important features launched by Facebook targeted towards business users. Instant Articles, Workplace and Group ads were launched as part of Facebooks efforts to improve its services for buisness.
Facebook Instant articles can now be monetized.
Facebook’s cutting edge mobile publishing format, Instant Articles just got a flip in the right direction. The feature that enables businesses and news publishers to create short articles that load at fast speeds can now be monetized. This was announced earlier this month as part of the e latest Facebook trends. The move could now mean a huge opportunity to those who focus on the medium as a meaningful route to gain consumer attention.
What’s great is that you don’t need to upgrade or carry out any new implementation to enable the feature. The option will be available to all publishers and advertisers. These are the standard ad unit formats in which you can create ads on instant articles
Facebook launches Workplace
Trust the networking major to come up with something as unique as a private and exclusive employee network. Last year Facebook was testing out its new trend of the private workplace network, Facebook at Work. It was an employee friendly version of Facebook that would enable businesses to create their own private social network right there in the office. It would act like Facebook and include employees and management of the organization.
WORKPPLACE was finally launched with an all new dashboard integrated with analytics and existing IT systems. It was also programmed to include multi company groups which shared each other’s space. It will link up employees of different organizations who could all be part of an extend workplace network.
Facebook has just started testing group ads
Ads will now be available to people in Facebook groups which is still in testing phase to gauge its feasibility. Currently group ads are being tested across mobile and desktop groups in Australia Canada, New Zealand and Ireland. Similar to feed ads, they will be targeted by the topics relevant to groups. It seems with the latest Facebook trends the social network is now exploring several ways and means of monetizing its products which is great news for business.
If you really want to know more about how to create a Facebook ads account, then watch this tutorial by technology guru providing an easy step by step guide to Facebook ads