Every social media marketer worth his salt knows what it takes to succeed on social media marketing strategy. If you don’t play by the rules, you may enjoy temporary gains but like a firecracker, you will ultimately fizzle out. Here are the TEN COMMANDMENTS of social media marketing strategy. Abide by them and you can’t go wrong.
1.I am your divine fan and follower; Thou shalt socialize but not advertise before me
Isn’t that what social media is for? Socializing. Nobody wants to keep seeing inane posts about your brand. Neither do they want to see the same tweet over and over again. By socializing, it means you need to fire up your creativity and start creating activity that would reach out to people. You Build relationships by socializing not promoting and forgetting about it.
2.Thou shalt engage and interact
Social media platforms are all about engagement with your customers. Most of the major brands today have realized the power of customer engagement and follow it to the core. Create ads, posts and tweets that compel your followers to respond and engage in discussions centred on your topics. Invite suggestions, criticism and consumer advice on how to improve your brand.
Share posts of followers and respond in kind to comments and tweets.
3.Thou shall not speak only about yourself but listen
It is extremely important to listen to your audience in social media marketing. Blatant promotions extolling the virtues of your brand without even wanting to know what others think is stupid egoistic advertising. It does nothing for you. When you listen to your customers, you’ll be surprised at the valuable feedback you receive. That feedback can be implemented towards improvement.
4.Thou shalt not speak falsely about your brand.
This could well be one of the most important commandments of social media marketing strategy. Call a spade a spade on social media. Never create hype around your brand. Promote its benefits and advantages by all means but be down to earth and let your consumers know exactly what it can do and what it can’t. Focusing on how your brand can help people in their daily lives is more important than putting it on a pedestal which may be kicked out from under you.
5.Thou shalt not bear false witness against your competition
Acknowledge competition and strive to be ahead of it. Don’t deny your competitor his own progress but try to go one up ahead of him. When you make false claims against your competitor it could be detrimental to your brand’s health. Your followers will immediately call your bluff as consumers are privy to alot of information on the net. They are the ultimate judge of a brand.
6.Thou shalt be responsive
Respond to your consumers, if someone criticizes you, never be silent. Show how concerned you are in your shortcomings and explain how you will try to improve. Consumers’ love and reward honesty with loyalty. Your brand may not be the best in the world, but when you are responsive it establishes a closer bond and that builds brand loyalty.
7.Thou shalt be entertaining and not boring
This is where creativity plays a major role in your social media marketing. Create entertaining posts. Make them humorous, create engaging fun campaigns. Incorporate a theme like Freaky Fridays or selfie Saturday. Integrate a holiday into your campaigns. Social media platforms are home to over a billion accounts. How will you stand out in a crowd of competition if you are boring?
8.Thou shalt contribute and empower your community
One of the most intelligent ways to create awareness of your brand is to create a ‘give back to the community’ campaign. Start a campaign that has some proceeds going to a deserving charity or an educational fund. Consider how Microsoft is always concerned about education. When you empower your community through your own brand, it achieves an exalted position amongst the community. Observing such commandments of social media are worthwhile because you benefit from such enriching activity.
9.Thou shalt be trustworthy and gain the trust of others
Trust is central to any campaign and considerd a cardinal rule of social media marketing strategy. Building trust among your consumers and followers by being sincere in your offerings will ensure success. Take some time to understand what makes your audience click. Build up a relationship, gain their trust and then start promoting your brand.
10.Thou shalt not spam
Perhaps the biggest rule of any social media marketing startegy and the internet. No one likes a spammer and certainly not the all encompassing Google. Spam is counterproductive and frankly a waste of time and effort. Quality advertising and marketing will always score over quantity; it may seem a bit slow initially but in the long term, you end up the winner. Follow the ten commandments of social media and you will reap the benefits of success.