Instagram marketing is fast becoming a popular medium on social media that can benefit business to a large extent. I’m sure almost every person reading this has an Instagram account and indulges in ‘OOTD’, ‘SELFIE” among the various hashtags available. Instagram’s reach has grown considerably over the years to include 300 million users growing daily. The biggest factor of Instagram’s popularity is the easy tools to enable users to explore and unleash their own expressions of creativity without technical hassles.
Instagram is Perfect For Reaching Out To A Wider Audience
When you incorporate your Instagram activity and arsenal of quality images into your social media marketing efforts linking across networks, you have a foolproof campaign where the sys the limit. Of course nothing comes easy and you need to put in that extra effort tempered by social responsibilities of providing quality content to users.
Buy, Sell, Promote, it doesn’t really matter what you do, if you have the knowhow, Instagram holds the key to building and developing conversion oriented strategies.
As one of the few visual mediums on the net, Instagram like Snapchat commands a rare sense of appeal due to the video and image factor. Added to this the advantage that Instagram plays host to storage of 70 million photos and videos at your disposal makes Instagram marketing and effective tool for your business.
Main Factors That Impact Instagram Marketing Strategy
- Interesting profiles: Fun profiles always attract more than mundane ones.
- Outbound activity: Instagram is made for outbound activity so follow, share, like and connect.
- Posting style: use collages, use geotags, experiment with new styles but maintain quality consistency.
- Outbound and cross promotion: promote your Instagram activity across other networks.
- Leverage on user activity: leverage user activity through open forums, contests and linkups to your brand.
- No Age factor: Instagram caters to all age groups unlike Snapchat for youngsters and linked for professionals.
- Hashtags: Hash tags help you gain a wider reach
The great thing about Instagram is its inclusion of every audience from all walks of life. That is extremely important in gaining credibility and trust from an older audience who may wield considerable influencing power over a brand.
Unlike Twitter and Facebook, Instagram marketing purely caters to a visual medium. There are no twists and turns or nooks and crannies of related technical activity or tools to distract you or your users from your primary activity. Thus the focus is entirely on your own promotional video and image content.
Hashtags in Instagram help you reach a wider audience similar to Facebook and twitter. In Instagram you can use as many hashtags as you like but the catch here is to use hashtags that attract people. Hashtags that shout out loud what your presence is all about earns instant recognition. Moreover using hashtags that are also used by your traffic will build up a mutual sharing relationship.
How Do You Stand Out On Instagram?
Instagram is home to millions of brand images. How are you going to customize your image to make it special and stand out? It’s simple. Choose quality over quantity. Too many images can be confusing. Few images however may make a user stand up and take notice. Good images that showcase and reflect the most salient features of your brand and highlights quality will definitely attract attention.
Take a look at these top brands on Instagram where Natgeo is the top brand promoter on the photo network with 59 million followers. Nike has 40 million.
Natgeo nad Zevia
Lorna Jane and Red Bull
Nike and Starbucks
Today Instagram is now an open house to the world’s top brands that have recognized the power of this little photo sharing medium. Instagram proves how brand marketing can be very successful on social media providing you do it right. The advantage of Instagram is the facts that brand marketing ads don’t really look like ads but fun images as posted by everyday users. Thus there is a sense of relation with common fans. Instagram marketing helps a business lure fans into their network through creative and captivating images.
What are the social media platforms you use other than Instgram.
Gains some valuable insight into marketing on social media